Plant-Based Protein Market Size and Key Players – Global Forecast to 2026

The global plant-based protein market size is projected to grow from USD 10.3 billion in 2020 to USD 15.6 billion by 2026, in terms of value, recording a compound annual growth rate (CAGR) of 7.2% during the forecast period. The rise in population with lactose intolerance is one of the major factors driving the market growth for plant-based protein. North America region accounted for the largest market share in the global plant-based protein market.

To know about the assumptions considered for the study download the pdf brochure

The market for pea-based protein is estimated to be the fastest-growing segment in the plant-based protein market, by source, during the forecast period. Pea protein is derived and extracted in powder from yellow split peas. The powder form extracted is further processed and produced in three different types, namely, pea protein isolate, pea protein concentrate, and textured pea protein. The pea protein isolate is obtained by the process of wet fractionation and is higher in concentration. In contrast, pea protein concentrates are obtained by the process of dry fractionation and are lower in protein concentration. Owing to its nutritional benefits and easy integration into final products, the demand for pea protein continues to grow from application industries

The concentrates segment is projected to dominate the market, by type, in terms of value, during the forecast period. Plant-based protein concentrates deliver balanced nutrition, offering fibers and micronutrients, along with protein. They are sourced sustainably from peas, lentils, and fava beans, which can generally comprise up to 80% of protein content. The production of plant protein concentrates is of great interest in the food industry due to greater requirement for protein, and an increase in applications of plant-derived proteins in foods, especially in developing countries.

In terms of geographical coverage, the plant-based protein market has been segmented into five regions, namely North America, Europe, Asia Pacific, South America, and the Rest of the World (RoW). Asia Pacific is projected to be the fastest-growing region during the forecast period. The development of protein-based feeds, including isolates, represents the growing shift toward high-grade premixes. Among the feed applications, the use of pea protein isolates has gained popularity for their use in the aquafeed industry. Asia Pacific offers lucrative opportunities to manufacturers and suppliers of plant-based protein, owing to the cost advantage and high demand in this region. China is the outright leader of plant-based protein in the Asia Pacific region, followed by Japan and India.

Presentation Skills and Media Training That Honor the Audience and Sharpen Your Marketing Message

“According to most studies, people’s Number One fear is public speaking. Number Two is death. That means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”
– John Steinbeck, novelist

I’d like to thank a senior government bureaucrat for motivating me recently to do something I should have done years ago — add speech and presentation training to my offerings. As she stumbled through one image after another in a room darkened so that a bunch of breakfasting consultants could “see” a dense Power Point show with often unreadable slides, I asked myself: “What is her message? What does she want us to take away from her time with us? Why am I here?”

Effective presentations start with the same ingredients as effective writing: Know and communicate directly to the audience and their needs; strive to edify, not impress, in clear and concise language; and edit yourself — or rehearse, in the case of speaking.

A brief word about audience, whether they’re readers or listeners. If you’re communicating with, for instance, consultants, ask yourself: “How can I make my content useful to them? What specifically would they like to learn from our encounter to help them attract and keep clients?”

Answer those questions and you’ll be far less likely to stand up there — or tap away at the keyboard — trying to impress everyone with how much you know. And if you can avoid being so verbose that they’re glancing at their watches, you’re bound to get some provocative questions. In other words, you and your audience will connect.

Media Relations Training

“Literature is the art of writing something that will be read twice; journalism what will be grasped at once.”
– Cyril Connolly, English writer

Learning to deal with the press constructively need not be limited to traditional definitions of news. Some realistic role-playing in a training setting can, in fact, help you frame and sharpen your message for commercial purposes.

That’s where I can be of assistance. As a former newspaper and magazine reporter, I like to know how things work and what sets them apart. Then I pass on what I’ve learned in succinct prose, as Connolly noted.

Let me explain. A couple years ago, a clever nurse in Maine came up with a blend of four aromatic oils that she said eased the nausea of first-trimester pregnancy, chemotherapy and motion sickness. To help with marketing, I put her through the sorts of questions a reporter for the business section of a newspaper or magazine might ask. Then I wrote an article about her “aromatherapy,” which we discussed in detail for lessons learned.

The result? She and her marketing and investment associates came out of the exercise with a much clearer view of how the public would perceive their unusual product. The questions I asked were born of healthy skepticism, and she said she planned to adjust her pitch accordingly.

Do Not Pass When Opposing Traffic Present

That is written on several road signs along the highway near Traverse City, Michigan. Those signs drive me crazy. Every time I see those signs I can’t help but think, “Well, DUH!!!” Who in their right mind would pass a car when there is oncoming traffic present? The sad fact is that someone obviously did, or those signs would not exist. Good grief.

Many times, even with such obvious warning signs we proceed recklessly. Have you ever passed when opposing traffic was present?

How about in your marriage… are you heeding the warning signs that pop up along the highway?

“Do not stop communicating with your spouse”

“Do not blow the family budget”

“Do not embarrass your spouse in public”

“Do not keep secrets from your spouse”

Those seems like no-brainers, too, don’t they? It’s surprising, though, how many times married couples ignore those road signs and suffer serious consequences as a result.

A wife has issues with something her husband is doing but won’t talk to him about it. Instead, she silently sulks and grows increasingly bitter and resentful. COMMUNICATE… duh!

A husband goes on a spending spree that is not accounted for in the family budget, causing a credit card burden that the family cannot afford. FOLLOW THE BUDGET… duh!

A wife shows up at her work office, irritated with her husband for something he said to her that morning. Rather than dealing with it in private with her husband, she instead recounts the entire scenario with all her coworkers carefully including every excruciating detail of what he did. RESPECT EACH OTHER… duh!

A husband knows he should be spending his afternoon with his children but goes fishing with a friend instead. He doesn’t tell his wife, and he maybe even tells a few white lies about his whereabouts so she doesn’t catch on. BE HONEST… duh!

Sometimes there is really no question why issues in a marriage exist. The issues I mentioned certainly aren’t rocket science, yet many times we make these and other such obvious blunders. We need to do a little soul-searching from time to time to really ask ourselves in what ways we could improve as a spouse. Prayer is a great avenue for this– God is really good at laying issues on our hearts for us to deal with. My continuous prayers include asking God to show me ways I can be a better wife. I’m surprised sometimes at the obvious blunders I make. Thank the Lord (and Ryan) for grace! I guess at times we just need a road sign here or there to remind us of what we already know: