Knowing Your Audience Is Your 1st Step in Creating Your Speech or Presentation

When you are asked, requested, or invited to speak, whether it is for your company, a business organization, a leads club, or some type of conference, how familiar are you with your audience and their needs? As much as you may want to deliver a stellar presentation, if you do not know to whom you are speaking, then you may be wasting their time and yours.

If you think that standing in front of an audience is about you, then you are mistaken. It is about how your message can help, enlighten, educate, and/or motivate them. The truth is that your purpose for addressing an audience is because of them and about them. Those who are really successful and skilled on the public speaking circuit understand this basic fundamental.

Unless you know to whom you are speaking, you cannot even begin the creation of your material. With this in mind, you must ask your host or the person inviting you about your audience and how your topic can or should affect them. Only then can you tailor your material around their needs.

A good example is a presentation I gave at a conference for non-fiction writers. Specifically, the area to be covered was how to deal with the media. While I teach voice and presentation skills, in this particular situation, I stressed speaking with color. Color is that which makes the voice interesting to listen to and is marked by the life, the animation, and the emotion you express in your vocal variety, facial expression, and body language.

From my experience, I have found that writers often express their emotion in their writing and not in their vocal delivery. Of course I am generalizing, but having worked with thousands of voices, I have found that there are some groups of people, such as accountants, research scientists, and athletes, who often do not speak with color. They keep their emotions bottled up inside of them. For these groups as well, I would focus on being more expressive in their delivery

When I talk to realtors, on the other hand, I do not stress color but instead deal more with the quality of the speaking voice. People in sales speak with color; their interest often lies more with the sound of the voice.

Different audiences – different approaches. Yes, I am covering the same material in a broad sense, but my focus will be different. How I build my subtopics; i.e. voice quality, volume, projection, and color, will be entirely dependent on my audience. This means my outline will differ as well as the anecdotes I use.

Knowing your audience is of utmost importance for your success in public speaking. Take the time to inquire about those who will be in attendance so that you can satisfy their needs.

3 Skills That Differentiate Presenting From Training

While there are many skills that a master trainer has, this article discusses three – ‘connecting with the audience’, ‘reading the room’, and ‘thinking on your feet’.

  • Connecting with the audience is something you cannot fake. If you do not sincerely care about the people in the room, they will know it. If you are only there to let people know how smart you are, most people will be turned off. But if you can connect your topic to make it mean something to the participants they will ‘get’ you. Sharing a personal story or strife helps you to connect on a personal level. It pulls people into the experience as they relate to you on a human level.
  • How do you know if people are connecting with you? To know this, you must read the room. This requires you to look beyond your words into the eyes of your audience. Are they truly listening or making their shopping list? Use your instincts to read whether people are connecting with you and the content. There are the obvious non-verbal messages, like head nods, confused looks, or day-dreamy eyes. And you may need to use your intuition to read whether someone disagrees or has another viewpoint. Being open to the ideas and experiences in the room increases your credibility. It shows that you are open-minded and will consider others’ input.
  • What if you read the room and sense your audience is not engaged? When you notice you are not connecting with the audience, you need to think on your feet – change your approach – go off your script. When you tell a story that makes people laugh or provokes emotion, people will be personally impacted. Studies have shown that if people feel a strong emotion during a learning event, they will remember more. When people laugh or get choked up, the message is strongly attached in the brain. For example, I presented at a large conference, and was scheduled right after lunch. I felt the energy in the room decreasing by the moment (you may know the feeling). I took this opportunity to throw out my script and share a story about how I was grossly injured when a horse stepped on my calf, tying it to the topic at hand, of course. One of the women who hired me at that event shared that it was my story that drew her to me and engaging my services.

Improve Your Corporate Image With Presentation Folder Printing

Corporate image is one of the major concerns of every organization and one of the ways to impart a formal, serious and business impression to clients and prospects is by issue of presentation folders.

These handy folders are specifically designed to cater to the multi-objectives of firms. They are specially crafted, in various shapes, sizes with umpteen designs each reflecting the company image. What is so great about them is their purposeful behavior. Say when corporate hierarchy have meeting with board members, employees have one on one meetings with clients, they can present their itinerary, plans, meeting manifesto in these classy folders along with papers of relevant subject matter so that while paying attention to the presentation they have hard copies of it arranged and can act as take home meeting pointers. This will help solidify the relationship between the two agents; it will materialize their discussion and will even help clients to refer to these folders in future.

Presentation folders are a mobile way of advertising company name, logo, brand and slogan. They are hard bound, or stiff folders with two or three departments for say A4 or legal sized paper. Not only do they come in of use for storage and organizational purposes for internal business but they can be given to stakeholders and potential clients; this helps because these folders serve a two way purpose. One of systematic and neat presentation and the other that they can be referred to for information say regarding the company’s mailing address in times of need. Presentation folders ensure future marketing and ongoing identity of the business.

These crisp and neat folders are easily affordable and drive long term connection between clients and businesses; the consumer psyche finds a business automatically more competitive, qualitative in service and brand oriented when the smallest of issues such as presentation folders reach customers. And this promotes an out rightly brilliant company image and guarantees a long term association with the company till the time the client owns the folder.

Presentation folders are a form of targeted advertising. By making sure what sort of graphics and content is placed on the folder one defines the company brand and captures public appeal accordingly? Most businesses make sure they put in innovative and creative minds into the making of the folder considering it is the cheapest and one of the most subtle measures of gaining market. And thereby investing in this mobile marketing strategy there is hardly any big bucks to lose and they sure leave a lasting and excellent impression on the users.