Presentation Skills and Media Training That Honor the Audience and Sharpen Your Marketing Message

“According to most studies, people’s Number One fear is public speaking. Number Two is death. That means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”
– John Steinbeck, novelist

I’d like to thank a senior government bureaucrat for motivating me recently to do something I should have done years ago — add speech and presentation training to my offerings. As she stumbled through one image after another in a room darkened so that a bunch of breakfasting consultants could “see” a dense Power Point show with often unreadable slides, I asked myself: “What is her message? What does she want us to take away from her time with us? Why am I here?”

Effective presentations start with the same ingredients as effective writing: Know and communicate directly to the audience and their needs; strive to edify, not impress, in clear and concise language; and edit yourself — or rehearse, in the case of speaking.

A brief word about audience, whether they’re readers or listeners. If you’re communicating with, for instance, consultants, ask yourself: “How can I make my content useful to them? What specifically would they like to learn from our encounter to help them attract and keep clients?”

Answer those questions and you’ll be far less likely to stand up there — or tap away at the keyboard — trying to impress everyone with how much you know. And if you can avoid being so verbose that they’re glancing at their watches, you’re bound to get some provocative questions. In other words, you and your audience will connect.

Media Relations Training

“Literature is the art of writing something that will be read twice; journalism what will be grasped at once.”
– Cyril Connolly, English writer

Learning to deal with the press constructively need not be limited to traditional definitions of news. Some realistic role-playing in a training setting can, in fact, help you frame and sharpen your message for commercial purposes.

That’s where I can be of assistance. As a former newspaper and magazine reporter, I like to know how things work and what sets them apart. Then I pass on what I’ve learned in succinct prose, as Connolly noted.

Let me explain. A couple years ago, a clever nurse in Maine came up with a blend of four aromatic oils that she said eased the nausea of first-trimester pregnancy, chemotherapy and motion sickness. To help with marketing, I put her through the sorts of questions a reporter for the business section of a newspaper or magazine might ask. Then I wrote an article about her “aromatherapy,” which we discussed in detail for lessons learned.

The result? She and her marketing and investment associates came out of the exercise with a much clearer view of how the public would perceive their unusual product. The questions I asked were born of healthy skepticism, and she said she planned to adjust her pitch accordingly.

Do You Know The Hidden Secrets Of Good Negotiators? Negotiation Tip of the Week

Good negotiators know a wide range of hidden negotiation secrets, when to use them, and which ones to use in their repertoire of secrets when negotiating. That’s one of the things that distinguishes good negotiators from not so good negotiators.

So, what are some of the hidden secrets that good negotiators use? The following are a few of those hidden secrets. Using them will give you an advantage in your negotiations.

Reading Body Language:

Being adept, when it comes to accurately reading the other negotiator’s body language, will give you insight into his train of thought, and an edge in the negotiation. As one example, if face-to-face, note the consistency with which his eyes move when assessing information to questions you pose. If you pose questions that he should have to call on by referencing past occurrences, note the direction he looks in to obtain that information. When that pattern breaks, note it, along with the question that caused it to occur. They’ll be insightful information that you can use in that action.

Know What’s Really Important:

If you’re attempting to successfully entice a venture capitalist to invest in your business, you should know the main question she has about the potential investment is, will I make a decent return on my money and how long might it take to do so? The question is important to keep in mind because it’ll be the answer to that question that will determine what motivates her and what it will take to keep her engaged with you.

Throughout any negotiation, know the main points that will keep a negotiator engaged and determine how you’re going to use that information throughout the negotiation.

Emotions/Hot-buttons:

Always attempt to control emotions when negotiating. Emotions add an extra dimension to what is said.

In controlling emotions, you should know the hot-buttons that will push you and the other negotiator from one point to another, per the state of mind you or he will possess once in that state; you should already be well aware of your own hot-buttons.

To gain insight into the other negotiator’s hot-buttons, gather information beforehand about what ticks him off, and what makes him experience bliss. Then, during the negotiation, take note of his reactions when you push his buttons. If he doesn’t react the way you know he’s reacted in the past, you’ll gain insight into what he may be attempting to keep disclosed. If that’s the case, pick at that thing like a bad itch that begs to be scratched.

Good Listening Skills:

Good listening skills encompass not just listening to what’s said, but also listening for what’s omitted, the word choice used, and the way such words are conveyed; we’ve all heard a statement that sounded like a question. Unless you intentionally mean to pose a statement as a question, don’t do it. Also, note when the other negotiator sends hidden meanings inside of his verbal messages; it may mean he’s unsure of what he’s saying, or that he wants you to believe he’s unsure. Probing will uncover his intent.

When momentum is on your side, accelerate the negotiation. When you’re on the defense, slow the negotiation down. It’s the little strategies that you utilize in a negotiation that will pay the biggest dividends. Thus, when negotiating, don’t take small things for granted. It’s the implementation of small things, such as what’s mentioned above, that will allow you to accomplish bigger outcomes in your negotiation. Master those things… and everything will be right with the world.

Remember, you’re always negotiating.

#HowToNegotiateBetter #CSuite #TheMasterNegotiator #HiddenSecrets #psychology

Plant-Based Protein Market Size and Key Players – Global Forecast to 2026

The global plant-based protein market size is projected to grow from USD 10.3 billion in 2020 to USD 15.6 billion by 2026, in terms of value, recording a compound annual growth rate (CAGR) of 7.2% during the forecast period. The rise in population with lactose intolerance is one of the major factors driving the market growth for plant-based protein. North America region accounted for the largest market share in the global plant-based protein market.

To know about the assumptions considered for the study download the pdf brochure

The market for pea-based protein is estimated to be the fastest-growing segment in the plant-based protein market, by source, during the forecast period. Pea protein is derived and extracted in powder from yellow split peas. The powder form extracted is further processed and produced in three different types, namely, pea protein isolate, pea protein concentrate, and textured pea protein. The pea protein isolate is obtained by the process of wet fractionation and is higher in concentration. In contrast, pea protein concentrates are obtained by the process of dry fractionation and are lower in protein concentration. Owing to its nutritional benefits and easy integration into final products, the demand for pea protein continues to grow from application industries

The concentrates segment is projected to dominate the market, by type, in terms of value, during the forecast period. Plant-based protein concentrates deliver balanced nutrition, offering fibers and micronutrients, along with protein. They are sourced sustainably from peas, lentils, and fava beans, which can generally comprise up to 80% of protein content. The production of plant protein concentrates is of great interest in the food industry due to greater requirement for protein, and an increase in applications of plant-derived proteins in foods, especially in developing countries.

In terms of geographical coverage, the plant-based protein market has been segmented into five regions, namely North America, Europe, Asia Pacific, South America, and the Rest of the World (RoW). Asia Pacific is projected to be the fastest-growing region during the forecast period. The development of protein-based feeds, including isolates, represents the growing shift toward high-grade premixes. Among the feed applications, the use of pea protein isolates has gained popularity for their use in the aquafeed industry. Asia Pacific offers lucrative opportunities to manufacturers and suppliers of plant-based protein, owing to the cost advantage and high demand in this region. China is the outright leader of plant-based protein in the Asia Pacific region, followed by Japan and India.